I've reached the point where I don't distinguish between programming and writing -- to me they are both people being creative and trying to create scalable things people want.
I do a lot of micro-projects. Sometimes the projects are web apps. Sometimes the projects are simply essays. Lately I've been mixing them up some -- so, for instance, something like a social site for people interested in X, with a freemium model for an app that helps a lot with X.
So my advice is to not think of your webapp as simply a hunk of code that you are trying to get out to people. Instead, think of yourself as on a mission to care about/promote/help fix X, then mix and match various formats to reach out to people who might be interested. As part of reaching out and emotionally engaging with people, you'll promote and sell your webapp. My opinion, for what it's worth.
I do a lot of micro-projects. Sometimes the projects are web apps. Sometimes the projects are simply essays. Lately I've been mixing them up some -- so, for instance, something like a social site for people interested in X, with a freemium model for an app that helps a lot with X.
So my advice is to not think of your webapp as simply a hunk of code that you are trying to get out to people. Instead, think of yourself as on a mission to care about/promote/help fix X, then mix and match various formats to reach out to people who might be interested. As part of reaching out and emotionally engaging with people, you'll promote and sell your webapp. My opinion, for what it's worth.