-They want a purpose-built device where no tradeoffs have been made, where every single design decision as you’re walking down the process has been made to optimize for reading.

-The number one thing that people are doing on their iPad right now if you look at the rankings is playing a game called “Angry Birds” where you throw birds at pigs and the pigs blow up. The number one thing that people are doing on their Kindle right now is reading Stieg Larsson.