If the math of utility is interesting to you, check out Hal Varian's microeconomics book (he is/was chief economist at Google) or the intro grad text for microeconometrics Mas-Collel, Winston, and Green.
Utility theory's primitives are defined before the actual function.
Social choice theory is covered in MWG -- arrow's impossibility theorem is absolutely fascinating!
The field of mechanism design relies heavily on utility theory -- it's effectively the inverse of game theory, or, how to structure systems and incentives to get desired outcomes.
Utility theory's primitives are defined before the actual function.
Social choice theory is covered in MWG -- arrow's impossibility theorem is absolutely fascinating!
The field of mechanism design relies heavily on utility theory -- it's effectively the inverse of game theory, or, how to structure systems and incentives to get desired outcomes.