Sure it does not naturally provide a better service, but does the better service this come from its dominance position or dominance is a consequence of that?
I mean marketplace vendors could offer the same level of service customer expect from the Prime label products and Prime would lose its competitive advantage.
> I mean marketplace vendors could offer the same level of service customer expect from the Prime label products
If they do, they don't get special highlighting of that on the marketplace though, that's the point of the complaint. Having "Amazon Prime" on a listing is a distinction between you and an arbitrary other third-party seller who doesn't care, if your third-party fulfillment can match or beat Amazon Prime in service quality you don't get any indication of that on the listing.
Interesting! Do you know if that's available in Italy (the page says " This article applies to selling in: United States", but that doesn't necessarily mean there is an equivalent elsewhere)? because that sounds like it would be the solution here...
I mean marketplace vendors could offer the same level of service customer expect from the Prime label products and Prime would lose its competitive advantage.