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"Forrester recently predicted that the daily-deal market will be virtually nonexistent by 2016."

The market will be nonexistent is a conclusion overdrawn.Taking the statistical data and interpolating it might give us figures but it is really hard to believe that people's interest in saving money will be non-existent in four years.

What might happen ( what is happening presently) is there will be many more competitors in this market and it is very much unlikely that one competitor will be consistently able to secure all the good deals in the market.This might lead to market in which companies will thrive to get good deals with no significantly big success. In this very scenario, any company which will be able to successfully integrate the great deals from all the websites like groupon,living social etc can be very much successful without many efforts needed to be put in.




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