They own duck.com and it redirects to their site. They should just adopt "duck.com" as their main brand, which will inevitably get shortened to "Duck" in everyday conversation.
Then we can turn it into a verb. "Go Duck <term>"
They could even capitalize on the famous autocorrect substitutions: "Need an answer? Duck it!"
Then we can turn it into a verb. "Go Duck <term>"
They could even capitalize on the famous autocorrect substitutions: "Need an answer? Duck it!"