Meanwhile, for enthusiast bikes, 10k€ has stopped being exotic. I do blame it on e-bikes, because enthusiasts will happily pay whatever is required to distance themselves from whatever the average consumer does.
It’s honestly entirely foreign to me, I grew up in an environment where everyone cycled, but that meant most bikes were somewhere between omafiets (old, used bikes) and very cheap mass produced bikes. To me a bicycle is a mode of transportation, not a sports device or a lifestyle product.
Certainly not ride it to the grocery store. Why do golfers by golf clubs? Not for the grocery store. And yachts aren't routinely used for sailing to the office either. The big lure of the enthusiast bike is doing things because you can. In a good year I can do rides for hundreds of kilometers in a day, I certainly wouldn't want to do that on my omafiets (which is just fine for anything <5km). 2020 was the first year in ages that I haven't crossed the Alps at least once. And sure, you don't need a bike costing 10k for that, in fact as it happens the bike I prefer for those occasions is the cheapest of the enthusiast bikes that I own, but that's beside the point. How many people do you own that drive a car that costs 10000 more than the cheapest car that would be perfectly adequate for the driving they do? Chances are most of them don't even consider themselves car enthusiasts!
At last those bikes are clearly in the subset of veblen goods where you need more than just cash to gain the status. A bike not ridden "adequately" (whatever that means) is like owning art without even pretending to know something about the art in question. You could do it as a provocative statement, but that would get old quickly.
> I do blame it on e-bikes, because enthusiasts will happily pay whatever is required to distance themselves from whatever the average consumer does
I don't think that has anything to do with it - e-bikes are inherently more complex, more tightly regulated (e.g. they need to be tuned to operate legally in specific jurisdictions), and subject to EU anti-dumping laws which drive up the price [0].
