Is there any good reason for Reliance not to skip more of the chain? If Reliance is set up to deliver in a day after a mom-and-pop store orders through their app, it is not much of a leap for Reliance to expand to deliver straight to consumers.

The big online retailers like Amazon are probably going to greatly diminish mom-and-pop stores anyway, so I'd expect Reliance to be aiming at being another Amazon rather than being the company that owned distribution to mom-and-pop stores as those died off.