> We just call this “note taking” in college

Note-taking is just one aspect of the entire process, I even have a sub-heading for that. Calling the entire process just that doesn't do justice to it.

It basically does do it justice. It's not _just_ note taking (there's a bookmarking equivalent in there too), but it's basically just that.

As for the title of the post... As Kevin Malone famously put it, "Me think, why waste time say lot word, when few word do trick".

You may be confusing note-taking with rewriting notes as part of study. Most wouldn't use note-taking for both of those activities, whether in or out of college, and what the article author is doing is more like note rewriting, except he's using a system of tags and links to do a sort of emergent restatement of ideas.

The scene from The Office was ironic. ;)

He only linked to one. It's also not obvious what words may come off as pretentious for someone less experienced with English (I don't know OP or his background, but personally certainly didn't share your visceral negative reaction to the article title).