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This is shielding everyone else really.

Amazon is using its money to basically price dump books, forcing competitors to the same path if they want to stand a chance. Having the other players also get into dumping is not a desirable outcome.




"Everyone else" meaning who exactly?

Who is Amazon harming in the books industry other than small retailers?


Big retailers ?


Like Fnac?

I don't know, but I'd seriously doubt Amazon could make a dent on its business considering it's French and has been selling online almost as long as Amazon.


usually, discount is from publisher




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