There at least one big online book selling store in France that will benefit from this law if it passes.
The point is not on online vs brick and mortar, it’s to prevent Amazon from providing a lower price by eating shipping costs. Keep in mind they can’t reduce the book cost when it’s new (it’s a French law), so shipping price was their only lever.
GDPR - General Data Protection Regulation; Europe's complex privacy regulations was meant to curb Google and Facebook abuse of cookies, data and power.
It only made it harder for smaller startups or other companies to compete. Meanwhile Bigh Tech, suported by expensive legal, Design and marketing teams evated all new the regulatory burden.
Overall GDPR only made Google and Facebok more powerful, and introduced a new legal barrier to challenger startups. Hence helps to consolidate even more their power.
And Finally to make it even worse now everyone has to deal with that stupid consent cookie banner in every single website..
It will not prevent customers to stop shopping online, so no effect for legacy bookstore.s
Like most goverment proposed solutions: This will actually create a new problem not fix the origintal intented cause.