Great story! This happened to a coworker of mine who was traveling KLM. His flight was slightly delayed and mentioned that and that he was flying KLM. He was met in Amsterdam at the gate with a book about the Tour de France (they had checked his profile to see he was a sports fanatic), and surprised him. Then again. KLM has a good social media team too, and they do several stunts like that a day sometimes. They have a website http://surprise.klm.com/ that lists al their surprises.