I think it's pretty cool that video is getting such a performance boost, however there are more developers than video editors out there that could have used few more general purpose cores on the silicon. If you look at compile times, the M1 MAX is just slightly better than AMD mobile CPUs produced on an inferior process node. Nothing to write home about.
The big thing to look at here is perf-per-watt and heat output.
For a little bit I had a laptop with a Ryzen 5900HS and though its performance was great, utilizing that performance meant turning the laptop into a cooking surface with fans raging while being plugged into a barrel-style power brick that delivered more power than USB PD could handle. A laptop delivering that same performance without the crazy heat and fan noise while on battery while still delivering good battery life is a big deal.