For a solo entrepreneur I would argue it’s more important to be fairly good at everything than e.g. really good at programming and having no understanding of other things like sales and marketing. Instead of perfecting your Haskell skills, you’re far better off learning the basics of how to construct a good sales funnel, even if it’s not a natural fit for you. Some knowledge is a lot better than none.
100%. One of the conversations I've repeatedly had with my friend, a technical co-founder of his own company, is how difficult and challenging Sales really is. We don't really see eye to eye on this topic.
As a engineer and computer scientist, I appreciate all the work we do to build software that's robust, etc but to be honest, the more challenging parts (and equally rewarding, for me as a solo entrepreneur) is the Sales side of the house, business development, marketing.
A bit paradoxically, being a generalist is a particular strength, and as the article points out one of the things you can do to do better at work is work in areas that best utilize your strengths. Ergo, if you're the kind of person who is good at quickly superficially learning a wide variety of topics, solo entrepenureship is possibly the best place for you.
This makes perfect sense. Beyond just writing software and architecting systems, I find the most challenging parts (and rewarding) learning how to build a sales funnel, communicating expectations and deadlines with customers, etc the most rewarding. And as you mentioned, solo entrepreneurship might possibly be the best place to exercise these wide array of skills.
