At least in earlier stages, Magic Leap's marketing and communications were fun and accessible. This blog post is pure corporate jargon - "engaged a number of strategic partners to further bolster our support," "accelerated the organization’s pivot to enterprise, brought our industry-leading capabilities to new customers," "our core business objectives remain focused on enterprise solutions, there continues to be intense interest in the application of Magic Leap’s technology in the consumer space"
Whenever I read “pivot to enterprise” from a startup, I read “we’re out of ideas”. In my own personal experience, startups who pivot to the enterprise are dying stars and that statement is a hallmark.
