For enterprise I am not sure this kind of name branding makes sense anyway. Surely the user experience is going to depend massively on the deployed app and whoever develops that. Better for another company to slap their brand on it and sell it as part of a wider solution. My guess is that consultancy and services is where the money is rather than hardware. $10k per user per year to solve a business problem can be easier to sell than $2000 for a device.