BMW has officially lost it. With Tesla eating the upper end of its market all they can think of is "kidney cancer" grilles and racing stripes. Folks, you need a competitive EV. Anything else you're doing is bullshit. You know it, your customers (me) know it, and your investors know it as well. There isn't currently a car in BMW's lineup that I, a BMW customer, would want, and no amount of fancy paint or juvenile racing stripes are going to change that. In fact, my next car (Cybertruck) won't have any paint at all.
I did specifically mention "competitive", which this is not. Literally, this is Blackberry against Tesla's "iPhone" - it has no chance except among the most die hard of BMW fans, and it's also goofy looking with its kidney cancer grille.
Continue? You haven't made any interesting points to start with.
The charging infrastructure is particularly odd thing to claim. The iX has the standard CCS Type 2 Combo port for Europe and it will have a CCS Type 1 Combo port for North America. It can charge at any CCS charger on any charging network.
Tesla will also finally open their chargers to all brands (as other charging networks have done for a long time):
Tesla uses CCS in Europe so those chargers are ready to go with a software update (but longer cables would be useful). Tesla will start to put CCS plugs on their North American chargers.
The non-standard charge port on the North American Teslas will be a liability going forward. Tesla will need to switch to CCS inlets at some point soon. The European Teslas are better cars because they have the standard CCS charging port and can easily charge on any CCS charger from any charging network.
It's pointless to fight the growth charging standard that the rest of the industry has switched to. The smart move is to embrace it and benefit from it.
AI and dashboard tech as well. And knowing BMW, likely pricing, too. Also BMW considers the car "done" once it's sold to you and there are hardly any updates (you can update maps for a few hundred dollars, but that's about it). For a low tech "traditional" car that's not that big a deal. For an electric though, Tesla fixes bugs and adds new functionality years after the sale. Luckily for BMW the huge and widening gap that exists between Tesla and the rest of the industry only becomes obvious once you experience one of Tesla's cars, and Tesla doesn't make that particularly easy to do due to the complete lack of the marketing effort. All the market traction they're getting is strictly word of mouth. BMWs racing stripes and half-assed EV attempts remind me of Ballmer laughing at Apple charging $600 for the first iPhone - dude simply had no capacity to see what made it worth $600, so he couldn't rip it off even if he wanted to. I bet dude felt the "brand" would solve everything, too.
