On the flip side, restaurants that are tired of the daily deal model may find Munch on Me to be a more enticing option. This is because Munch on Me’s core userbase consists of foodies, rather than bargain hunters. These are the type of people who are more likely to become repeat customers.
Why would the userbase consist of foodies and not bargain hunters? If anything, won't it consist of bargain hunting foodies?
A survey of our merchants have shown that ~75% of people who come in buy another dish. We spoke to our users and many are repeat users of Munch On Me (daily and weekly).
Yeah, that name seems destined to limit growth outside of coastal metros. It's too hip for its own good.
I sort of like the concept, because I eat out quite a bit. But coupons for individual dishes sounds like more work than I want to deal with. It's bad enough trying to remember coupon, restaurant, and expiry date, which is why I let my wife do most of the couponing. Having to check it against the menu as well seems like a refinement too far; foodies don't need an incentive to try a new dish, we do that anyway because we like food. Still, it's got a lot of potential.
I dunno, I like the name, and I think a double-meaning is a bit of a stretch... Next you're going to tell me you think a restaurant site named "Eating Out" means something else...
When Startups pick a name, they should think about 5 years from now not about if it sounds cool at the moment or is provocative.
A controversial name can help you in the beginning, but it can kill you branding in the longterm.
(Exception: For some brands a controversial name can work, but then the whole brand has to go along)
If you pick a name like this one, you have to have the balls to build a brand and company that is controversial and provocative in every little detail.
1) Add ratings for each dish, will help me decide what to buy.
2) It actually looks like each of the items on your side is not a dish, but a deal. So if the same dish is on sale in a week, it will be a separate item, correct? If that's the case, I would change it.
3) Add names for dishes on the left hand side. Right now the only way to find out what I'm looking at is to click on it, which loads a new page.
4) Add a filter (right hand side) by type - vegetarian, dessert, etc.
Seriously? Is there a way to have a "ask your mom/dad/sister/girlfriend/wife what they think of your name" class before domains are registered?
Branding matters.