I don't really find Google to be that dystopian. Chrome, gmail and google photos and search are all quite nice. Sure I can change if they get annoying.
I sort of agree. I use Firefox because ublock origin works best on it.
I still use gmail and youtube.
Search I switched to duckduckgo, no profiled results and the ! bangs is great. The google search popup when using incognito gets real annoying fast too.