From the perspective of a free and non-monopolistic market, anything from the USB consortium is massively better than an expensive proprietary standard controlled by a single vendor. Technical superiority is not the point.
I would say it’s easily possible to pick a standard that is so subpar compared to a proprietary one that it’s worse for the consumer.
A solution would be to just require any port used to be freely available and open. Require Apple to open the lightning standard and make IP related to it unenforceable.