They don't need to put a dollar amount on ROI of Alexa to develop it. Alexa is a loyalty-generating machine. Even if you never use it to make a purchase, it helps the brand, and it keeps you using Amazon products.
On top of that, it does also provide a sales channel that nobody else has. Practically nobody else has a voice-activated robot sitting in people's kitchens that buys paper towels and plays Spotify. It's the difference between all your competitors making sales via telegraph, and you introducing a home telephone just to make orders with your company. Funding it is a no-brainer.
On top of that, it does also provide a sales channel that nobody else has. Practically nobody else has a voice-activated robot sitting in people's kitchens that buys paper towels and plays Spotify. It's the difference between all your competitors making sales via telegraph, and you introducing a home telephone just to make orders with your company. Funding it is a no-brainer.