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I find talking to end users incredibly critical.

First app I made for my first job:

The app was made for our customer's partners. Lots of time was spent on layout and how this app would be used (they assumed everyone was a power user).

I finally get it out in the field and talk to the first end users of the app.

They just open the app, immediately hit search, find the thing they wanted, do thing and left. That's it, almost every single one of them did that.

The whole main page and dashboard type experience our direct customer wanted because they imagined their partners were power users, nobody was using it...



Yeah I feel like as UI has modernized the "search box" UI approach is still not as celebrated as it probably could. I quickly don't care if it's some quirky incantation of a pigeon language as long as it gets me precisely to the destination without messing around. In the few enterprise apps I've seen evolve that was the most successful change was to make either a UI search or a content search.




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