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I don't think it's entirely true.

Internet or not if a band were to play 4 straight hours live like Led Zeppelin used to do back in the days they'd get noticed.

Of course you can't just be at the park sitting on a bench while doing so.

You still have to go through the process of embellishment and make an effort to sell yourself both in terms of structure and looks.

What people on HN and reddit fail to realize is that the internet won't ever find a way to force its way into the golden hour of music marketing:

7pm-3am

Young people go out during that timeframe, they are with their friends and smoking and drinking all sort of funny things.

That's how one's favorite song is minted.

The problem is clubs, they want to play the hits because they sound familiar. They should scout for bands and structure a deal for a % of their future income in exchange for giving the initial opportunity.

Club owners are not ambitious enough to think they could find the next big thing and become their manager, and yet history of early pop music was all about that sort of arrangements.

Beatles in Hamburg is the most famous.




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