It feels weird to me. Maybe it's just the current American culture that feels off for a European like myself. It is over directed and over produced. Zero spontaneity. I would rather watch Elon throw a metal ball into a car window during a presentation. At least that is real.
Change the way movies are directed, because of this new phone? Give me a break. I'm sure it will produce nicer TikTok and YouTube videos but no serious director is going to shoot a million dollar production with a 1000 dollar phone.
> I'm sure it will produce nicer TikTok and YouTube videos but no serious director is going to shoot a million dollar production with a 1000 dollar phone.
I'm as crusty a curmudgeon as it comes, but Apple is targeting the right market here: people who may become directors and artists in the future.
Sure, there will never be a 3-hr Scorcese Mafia movie shot in portrait mode on a 12 Pro. But Scorcese and artists like him are already in the rearview mirror for Apple. They are a mass market brand, they're selling to the 'creator' generation.
Who cares if its used to make 2-minute videos that will disappear into the ether? Look at that 20% brighter screen. Buy now!
It's truly pretty amazing how much mileage a kid could get learning to shoot and edit video with just an iPad or iPhone. Sure, the editing will be really awkward and the full range of effects and such that one would have in Adobe on the desktop won't be there, but hell, when we screwed around shooting videos as kids we had a big-ass camcorder that shot terrible video in 4:3 and in-camera editing/fx and that was it. Maybe some really, really painful editing that would make quality way worse and take forever, if you could get ahold of two tape decks your parents didn't mind you screwing around with.
You can achieve more focused practice on shot choices, lighting, and cut timing on you parents' old, handed-down iPhone in a weekend than we'd have managed in a whole Summer with what we had. Got a buddy or two with phones or tablets, then you can probably manage multi-camera shooting (sure the picture characteristics may vary noticeably, but come on, this is still amazing) and ship the footage between devices in minutes. And once you get decent at it, the end result might even be almost watchable, instead of muddy garbage, and you can share it with the whole world with a few taps. I mean, damn.
moreover, the whole segment on fitness+ was so tone-deaf. they kept trying to make it seem like a universally-appealing service, portrayed by diverse people but in ultra-aesthetic settings, so really targeted at the well-off among us. regular folk don't set up their cellular-connected ipad in the park to work out with the aid of their iphone-dependent apple watch.
15 years ago when they had that "Nike+" tracker thing with the iPod Nano, I still couldn't figure out what it did, because I couldn't afford Nikes and could barely afford a used iPod.
sure, but apple trying to claim popular/inclusive cred for an affluent product is still tone deaf, akin to exploiters trying to claim the moral high ground.
Change the way movies are directed, because of this new phone? Give me a break. I'm sure it will produce nicer TikTok and YouTube videos but no serious director is going to shoot a million dollar production with a 1000 dollar phone.