TripIt's been a great product for a long time, but not the kind of app he's talking about.
The article is referring more to pre-trip planning for leisure travel, which is a very popular product to build but never successful. I've seen new ones pop up each year since I started working in travel 10+ years ago, and none has ever achieved scale.
FWIW TripIt was acquired by Concur in 2011 for about $100M, so it was seen as valuable, at least to Concur, as they were able to make it part of their offering to corporate clients, which generate huge revenues for them.
Yeah. After I read everything more carefully, TripIt which I use is more in the vein of keeping track of business trips than pre-planning. Which I mostly don’t need software for especially for personal trips.
The article is referring more to pre-trip planning for leisure travel, which is a very popular product to build but never successful. I've seen new ones pop up each year since I started working in travel 10+ years ago, and none has ever achieved scale.
FWIW TripIt was acquired by Concur in 2011 for about $100M, so it was seen as valuable, at least to Concur, as they were able to make it part of their offering to corporate clients, which generate huge revenues for them.