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- a banner near logo, - a leaderboard under primary navigation - and two squares (300x250) can fit nicely along the right side

Take it easy. While I was going to chime in on the side of "start with ads, because adding them later just pisses people off". But I'm also of the opinion that early stage sites should have minimal ad clutter. Find out what you have to do to make the site pay before you decide to pile them on. One ad spot is probably a good starting point.

You may already be saying you're going to experiment rather than pile them all on at once--but I can't be sure from your comment, so I thought it worth adding.




Absolutely agree with you. All of those ad spaces were taken into consideration but I will not send all 4 ads down the pipeline immediately...




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