Love the idea of a Deluxe version. We had actually discussed it, but we were worried about diluting our audience across three versions of the app - it's hard to chart in the App Store if you split your audience three ways. Honestly, it's hard to chart period.

Once the dust of launch settles, we'll very likely revisit this suggestion. Our aim is to get our content in the hands of kids (of all ages!) that will enjoy it...and to make enough money to keep doing what we're doing. Your suggestion is perfectly compatible with that.

As for LMQ not being in your living room...well he is in mine. He's on my TV, in the drive-thru, everywhere...I understand your point, but my point is that I think that IAP is uniquely villainized for doing something very similar to what a lot of other industries have been doing for awhile - building on a branded experience and trying to make money by delivering additional value. But again, you are right - many people share your take, and a deluxe version could help to serve that crowd.

Thanks again for taking the time to share your thoughts on the app and related issues. Very helpful.