Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

> People aren't so suggestible that their minds will change with a 10-second ad.

It's truly a mystery then why Uber and Lyft spent $200M on advertising. What a colossal waste of money.



Yeah, what idiots. Somebody should have told them that people aren't so stupid that ads could possibly work. Somebody should tell the entire ad industry, for that matter.


Not at all - "Money buys awareness"

Charitably, Uber and Lyft were raising awareness of what was going on so that people would have a chance to do something about it.


You're not special for being able to "see through" Uber's "propaganda." That's just what happens when an ad doesn't resonate with you. Like I said, ads work by increasing awareness of something. As Bloomberg's $1 billion primary campaign proved, money doesn't buy votes.


Is it? A consistent hypothesis is raising awareness. If you think everyone would agree with you, it makes sense to tell them that this thing matters.


What an absurd amount of benefit of the doubt.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: