Literally within milliseconds, this site popped a full page interstitial asking me to sign up for their writing right in my inbox. Reading the other comments here I don't feel guilty for closing it immediately. Like no, I haven't even read a single word, you jerks.
Why should they be punished? All you do is press X and it goes away. This is hardly onerous, especially given that they are providing interesting content for free. It's far more trouble to get a book from the public library.