It's not about what Apple should do. This story is not so important to their business, marketing-wise it's a minor annoyance. It's all about what users/you should do. Support, participate in, and use open/self-hosted, private and properly secure services and devices.

Yes, it's hard, cumbersome, and not "there yet" for a long time to come on a lot of fronts, but it's the only way out of the corporate multiverses.