If they were simply workers, and not business owners, my guess is they would have bailed out long before. Being the owner of a successful business is a far cry from being a 9-5'er. I'd imagine it's intrinsically rewarding to grow your own company
Fairly sure there's a lot of people at amazon and elsewhere who've passed that threshold and are still working. Sure, maybe they "love what they do", but that seems like a relevant point, much more so than the US$10M.
The question Messrs. Bezos and Musk ask themselves every morning.