Agreed, to a certain extent, though I'm not sure that I'd go so far as to call it juvenile. All news outlets have an agenda. Some try harder than others to keep that agenda out of their headlines. Others... don't. I'm not saying it's great, but it's to be expected, I think. While I wouldn't really call HTC an "underdog" in the normal sense of the term, painting them as such in a fight against Apple isn't totally off-base.
Fair enough, but I'm going to go out on a limb and suggest that painting Steve Jobs as shooting lightning from his fingertips is a little on the juvenile side.
Juvenile photographic compositions combining TV/movie references and controversial industry celebrities are a time-honored tradition of geek culture :). For example, it simply wouldn't do if nobody ever turned a picture of Bill Gates into a Borg drone.