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Spot on. It’s all about trust, which in this context means getting the offering honest scoping & pricing, completing work as promised, and doing quality work. Contractors who deliver that trusted experience already are usually booked up and hard to get hold of when you need them.

We’re betting that more contractors can achieve those same standards in our structure, and we can deliver better availability and consistent trust to homeowners.




Exactly. It's sometimes hard to just get someone on the phone willing to take your money. You leave a message and they won't even bother to return your call. When you finally talk to someone they're either booked for the next four months, or they are just not really all that interested in doing your small job.


You think that the type of contractor who is already unreliable will be do better having to log into an app to do things, than literally answer a call or text from their phone!?


We need to unpack what makes someone “unreliable” because we’ve found every single contractor runs late, ghosts some leads, misses some scopes, etc. The root cause is that it’s a complex job to manage and they may not excel at those small business tasks, despite having excellent craftsmanship.

We simplify their job. Normally they would have to field leads, visit homes to scope jobs, find suppliers who can deliver the right parts, figure out a price, convince customers to choose them, and then balance that with their other projects. Instead, we send them fully scoped jobs, parts pre-ordered and ready for pick up, customers already scheduled, and more. We do a lot behind the scenes to take that burden off their shoulders, and let them focus on doing great work.


I think the big unreliability I have seen, and often hear people complain about is, work gets done 90% of the way then they just basically stop showing up. Or some of the work is bad, and they have no desire to show back up and fix it.

I guess the issue being that, it is more profitable to ghost them. Is HomeBreeze going to insure the jobs?


We’ve seen similar things for general contractors and construction, which is a market we don’t yet serve. Today we target jobs that are completed within one day. We find our jobs get prioritized because we drive material volume to contractors.




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