Is this just pure greed? Did Color think they had a billion dollar idea? From my understanding they're a public photo album. What revenue source did they target?
The same revenue source all "social" sites target: You.
Okay, maybe not "YOU" you, but the end user. A public photo album where you provide who you are (via registration) and WHERE you are? Real-time targeted ads would be just the tip of the iceberg!
