The long term threat of big tech censorship is that it is priming governments with an expectation that all online communication can (and therefore should) be policed - the exact opposite of the decentralized permissionless Internet dream. The longer they maintain bearable levels of censorship, the longer governments have to cozy up to the idea and expect to apply it to communications technology that lacks the centralization vulnerability. So ultimately, the faster Big Tech implodes and goes the way of Digg, the better. We should cheer when they stay well ahead of what governments want to censor - it makes it clear they are more like TV channels than letting them claim to be manifestations of "the Internet".