Yeah sure let's bury our head in the sand and pretend all forms of media will thrive while only selling subscriptions but so far, we've seen how it went for the older ones (newspaper, radio, tv ...)

Or we can acknowledge that advertisment is there to stay and we instead develop a proper framework to make it work sanely rather than all the duct-taping we've done so far.

The real failure is the unwillingness to confront the fact that ads were there to stay and should have been baked into a W3C standard ages ago instead but here we are.

Surveillance capitalism isn't the same as advertising. But I think your point is undercut by the fact that most of the industries you mentioned are doing… fine? TV is thriving selling ads (broadcast/cable) and also subscriptions (Netflix/etc). Radio is thriving selling ads (terrestrial) and also subscriptions (Spotify/etc). Even newspapers are figuring this thing out; NYT added a record number of subscribers last year.