Where oh where is the table of account types and what you get with each of those?
Why do so many companies make this infuriating mistake? They either don't have this page or it's completely in a completely obscure location. From the front page I click on "Spotify Premium" link (or "Unlimited") and it takes me to a sign up page.
Fail.
Here's a tip: NEVER, EVER ask for registration information until you're sure the customer actually wants to sign up. I want to see what I will be getting so I can make a decision.
The video is well-produced but it doesn't actually tell me anything. How does the service work? What do I need? Is it an app or Flash? Take this iconic iPod video [1]. It uses only FOUR words but manages to tell me everything I need to know (those words are "iPod" and "Mac or PC").
This might be a great service but I hazard to think how many customers they're going to scare away (well, more annoy actually) with this bad UX.
Why do so many companies make this infuriating mistake? They either don't have this page or it's completely in a completely obscure location. From the front page I click on "Spotify Premium" link (or "Unlimited") and it takes me to a sign up page.
Fail.
Here's a tip: NEVER, EVER ask for registration information until you're sure the customer actually wants to sign up. I want to see what I will be getting so I can make a decision.
The video is well-produced but it doesn't actually tell me anything. How does the service work? What do I need? Is it an app or Flash? Take this iconic iPod video [1]. It uses only FOUR words but manages to tell me everything I need to know (those words are "iPod" and "Mac or PC").
This might be a great service but I hazard to think how many customers they're going to scare away (well, more annoy actually) with this bad UX.
[1]: http://www.youtube.com/watch?v=TaVFCdwT0hk