The story when IKEA arrived in Haparanda is one of my favourite ones. The "mayor" (komminfullmäktigeordförande) was seen being very nervous before a meeting with Ingvar Kamprad (founder of IKEA) carrying with him some calculations about geographical customer data.

After the meeting they are both smiling. Some weeks later Ingvar "Haparanda-messiah" Kamprad delivers the news of a new IKEA in Haparanda.