I've not seen it for opening times (UK here) but the same pattern is very visible elsewhere.
Entertainment/news sites are chock full of pages like "<whatever>, what we know so far, release date, cast, will it be renewed, has it been cancelled..." pages that spend many paragraphs saying "we know nothing, randomly plucking crap out of thin air we could guess something-or-other but that remains to be confirmed". A new news story, film, show, or even just a hint of something, and the pages go up to try capture early clicks. Irritatingly they are often not updated quickly when real information becomes available or that information changes (particularly over the last year that has affected release dates). I have several sites DNS blocked because that annoys me less than getting one of these useless/out-of-date pages more often than not when I follow one of their links.
Oh, tell me more about it. It's a painful endeavour to gather information about upcoming TV show precisely because of the tactics you described.
BTW, news websites in question are not doing it only for opening times but for any popular search phrase they can come up. Would be such a shame if outlets like BBC, WSJ and others adopted that kind of SEO.
Entertainment/news sites are chock full of pages like "<whatever>, what we know so far, release date, cast, will it be renewed, has it been cancelled..." pages that spend many paragraphs saying "we know nothing, randomly plucking crap out of thin air we could guess something-or-other but that remains to be confirmed". A new news story, film, show, or even just a hint of something, and the pages go up to try capture early clicks. Irritatingly they are often not updated quickly when real information becomes available or that information changes (particularly over the last year that has affected release dates). I have several sites DNS blocked because that annoys me less than getting one of these useless/out-of-date pages more often than not when I follow one of their links.