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>>That 'PR' automatically seems insincere somehow?

uh, yes? I think that is a pretty reasonable statement. I am not wise on the ways of PR firms but my expectation is that it would involve a lot of some one else using your voice to smooth feathers while you went and were absent for a while. I'm just not seeing a world where hiring a PR firm results in better more sincere apologies. That would make a frankly incredible article though.




PR firms are generally experienced with how to communicate well in public.

The vast majority of people just don't have any experience with public communications. Most people write shit that does not get read by anyone, especially as they develop their skills.

When a person without these skills attempts to communicate matters that require a certain amount of care, they are bound to fuck up. Now, does this mean that they're actually a "bad" person? Maybe. Should they learn how to communicate in ways that don't inflame the situation, but calm it down? Absolutely. Irrespective of what their character or intentions are, being able to communicate effectively is absolutely crucial.

In this case though, my personal opinion is that this person is just a huge jerk. He seems to have raised a lot of money, seen someone do a legitimately better job than what his firm (which raised a lot of money) did, had conflicting feelings, and just wanted to seemingly quash this little person with his new found power. Regardless, a PR firm would have at least been someone he could practice his message with, get feedback on it, maybe that process itself would make him reconsider his actions.


ok, you still haven't addressed how hiring a PR firm interacts with sincerity, especially given how it is literally hiring some one to decide what your messaging is. i don't see the step where only people who just need a little help expressing themselves hire PR firms.


> how hiring a PR firm interacts with sincerity

And importantly (arguably, more importantly), how it interacts with perception of sincerity. I don't know about other people, but to me, if PR is involved, I treat every word as manipulation, unless there's a strong reason to believe otherwise. Maybe there are PR firms that enforce 100% honesty in communication, but if they are, it doesn't seem to be a common occurrence.

And doubly so given the context. Amjad may be a CEO, and the apology is public on HN, but this is still mostly a personal conflict - it would be weird to involve a PR company in a personal dispute.




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