An example of the opposite as a datapoint: We've all eaten institutional food cooked by people who are following a recipe they may not particularly care a whole lot about and probably won't eat their own cooking.
We are developers so I think the question is the rate of adoption of new recipe's at McDonalds? They are spending money on new recipe's and advertising them etc but how many of there new ideas catch and are still in use in 5-10 years? And how many of the successes are based on what someone wants to eat vs. what they think other people might buy.
