Isn't it an issue if "willingness to pay" drops too much? In the end, content costs money to make. If money coming in goes down, then there might not be enough money to make all that content.
Big budget content is usually the worst. There were many pieces of indie media that had heart and shoestring budgets, that have been pushed out the market.
Distribution costs have decreased greatly, while markets have grown remarkably. Looking at inflation adjusted cost of blockbuster movies today, film company revenue or indie scenes across the globe, I find it hard to argue that the last 20 years have been bad for the industry. Disruptive, for sure, but this creates winners and losers.