Because its accessible from anyone from anywhere without requiring a sign up or kyc or any of the other hurdles that stop the flow of money and information between legal jurisdictions.

A banking and trading account where I can access multiple currencies without ever filling out a form or talking to a sales rep or being from the same country as the banking institution or passing some arbitrary credit check has to be worth something

I can’t buy AAPL here in India without going through a broker and clearing kyc and having certain amount of capital. I can buy tokenized AAPL that will sit in a wallet I control at all times, can buy with literally fractions of a dollar, and buy without ever going through a gatekeeper.

But again, you’re likely in the first world so it doesn’t matter to you. But here in the third world, people are willing to literally break local laws to access these markets.