"The literate man’s preferred media—say the novel or essay—will have a beginning, middle, and end. They have an argument to make, a plot to follow, and a destination to reach. A Twitter or Facebook feed has neither beginning nor end, only one long middle. Its infinite-scroll feedback loop is the antithesis of the logical order and linearity of the print era. The visual-to-oral transition of speech and thought will have similarly dire implications for the conduct of politics."

I love it when anybody who writes about McLuhan shows some evidence of having read McLuhan.

Some kinds of literature have defied the "beginning", "middle" and "end", particularly the sociological monograph typified by Vaughn's 𝐶ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑟 𝐿𝑎𝑢𝑛𝑐ℎ 𝐷𝑒𝑐𝑖𝑠𝑖𝑜𝑛 where the chapters present different perspectives on the situation and can be read in arbitrary order, or polemic rants such as Novak's 𝑅𝑖𝑠𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑈𝑛𝑚𝑒𝑙𝑡𝑎𝑏𝑙𝑒 𝐸𝑡ℎ𝑛𝑖𝑐𝑠 which are fun to jump into at any place if you think they are fun to read.