If I can take a stab at it, it means that these $100 million fines are minor blips around an unchallenged central belief, held by all powerful stakeholders, that corporations should basically be allowed to exert tremendous power over markets and individuals. Essentially, the "Overton Window" for how to deal with something like Google is narrow -- fine them a hundred million or a billion -- instead of wide where possible solutions include shutting Google down, turning it into a citizens-owned co-op where every citizen in the country sits on its board, or other seemingly "outlandish" ideas.