That has not been new for a while now. Arch was always some of the top reporting brass imo, what with having subscriptions since very early on.
But sometime 5-7 years ago when I ultimately stopped reading it, I distinctly remember a truly giant, fully scrolled and obnoxiously obtrusive ad for LG television that went and moved the page everywhere you scrolled. It was full of bright colors and strokes of lights going across the page and I remember it being in extreme contrast with the white-on-black plain text article.
It was then I realised that Ars, apart from slightly longer articles, is not much different that average publication. Then they launched their own 'video platform' which is what you are seeing promoted left and right.
Almost no website has full control or preapproval of the ads on it. They accept sales on an open platform and sometimes bad ads sneak on there. It's not even always possible to report them.
That one particular instance was memorable because it was very unlike any other ads on Ads before. I remember there was some official post later about 'new type of ads' but I fail to find it currently.
That particular incident was a result of explicit cooperation and not some random ad placement.
But sometime 5-7 years ago when I ultimately stopped reading it, I distinctly remember a truly giant, fully scrolled and obnoxiously obtrusive ad for LG television that went and moved the page everywhere you scrolled. It was full of bright colors and strokes of lights going across the page and I remember it being in extreme contrast with the white-on-black plain text article.
It was then I realised that Ars, apart from slightly longer articles, is not much different that average publication. Then they launched their own 'video platform' which is what you are seeing promoted left and right.