You can blame the system when it misleads its users. To this day, the Model S configurator calls the system "Autopilot" and uses "Full Self-Driving Capability", "Navigate on Autopilot", and "Full Self-Driving Computer" as bullet points of things it can currently do.
The fine print isn't a justification when you're saying as loud as possible that this is a magic machine that does everything. Describing it as such is misleading.
For comparison, here is how Cadillac describes Super Cruise, a comparably-rated driver assist suite:
"Super Cruise" drive assistance feature. That's it. That's all you get when picking out the car. It frames it as an assistance, not a replacement or autopilot. If you go into details, you get "A driver assistance feature that allows hands-free driving under compatible highway driving conditions"
If you search out their detailed marketing materials, the message is consistent:
"Hands off the wheel. Eyes on the road." "Adaptive cruise control". "Stay centered". "Lane change on demand". Note that none of these promise that the computer takes over everything. The closest they come is "the first true hands-free driving-assistance", and that word assistance is absolutely key in framing this as not a replacement for all driving.
https://i.imgur.com/3cQRMwZ.png https://www.tesla.com/models/design#overview
The fine print isn't a justification when you're saying as loud as possible that this is a magic machine that does everything. Describing it as such is misleading.
For comparison, here is how Cadillac describes Super Cruise, a comparably-rated driver assist suite:
"Super Cruise" drive assistance feature. That's it. That's all you get when picking out the car. It frames it as an assistance, not a replacement or autopilot. If you go into details, you get "A driver assistance feature that allows hands-free driving under compatible highway driving conditions"
https://www.cadillac.com/sedans/ct5/build-and-price/packages
If you search out their detailed marketing materials, the message is consistent:
"Hands off the wheel. Eyes on the road." "Adaptive cruise control". "Stay centered". "Lane change on demand". Note that none of these promise that the computer takes over everything. The closest they come is "the first true hands-free driving-assistance", and that word assistance is absolutely key in framing this as not a replacement for all driving.
https://www.cadillac.com/world-of-cadillac/innovation/super-...