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Those competitors will also need to cover their costs somehow, they'll either resort to ads or subscriptions. YT premium is just 12$/month, it's the best 12$ I spend every month, YT music is a bonus.


Just as importantly, those competitors will need to attract content creators. And guess what most of those content creators want... more ad revenue.


“This video is sponsored by xxx”. You can’t escape that.

Well, almost (https://sponsor.ajay.app/)


My trained hand hits the +10s button in a fraction of a second :)

Usually when I'm watching "mainstream" content on Youtube I just skip the first one or two minutes entirely. There's always a lot of ceremony, "don't forget to like and subscribe", fancy intros etc. It takes me a couple of seconds to find out where the content _actually_ starts -- and it almost always starts after the 1 minute mark.


https://knowyourmeme.com/memes/the-wadsworth-constant

> The Wadsworth Constant is an axiom which states that the first 30% of any video can be skipped because it contains no worthwhile or interesting information.


For those who don't want to support YouTube or Google, an app called NewPipe can be installed with F-droid that lets you watch videos without ads.


> don't want to support YouTube or Google

AND the content creator as well.

Disc: Googler.


> AND the content creator as well.

Ahh mostly not.

Most youtubers I watch gave up on youtube ads long ago. They make money with parteon, merchandize and in video sponsors.

The ones who still get some kind of relevant revenue from Youtube constantly bitch about demonetization, takedowns and some big entities calming their content.

Your own creators are your own worst critics.


YouTube doesn't support the content creators I watch, they've mostly been demonetized or had their viewership hit by random algorithmic changes. I use patron or streamlabs to support the people who make what I like, not the monopolies who control the infrastructure and try to influence the overton window of society.


Yep. Almost every creator I watch is either demonetized or got banned. I'm sick of watching podcasts or gaming videos where people are saying creepy codewords to get around the censorship algorithm.


For everyone else, it's not just objectionable political stuff (right wing bullshit) being demonetized, it's stuff advertisers don't like. Tons of good content is getting cut just because someone decided they didn't like how it made their corporation look. Anything related to computer/physical security, firearms technology, and of course, anything an AI deems to be copyrighted, regardless of what it actually is. Also, usage of profanity (because who the fuck swears these days), any mention of a controversial issue (regardless of the maturity of the discussion), and anything they deem overly referential to other content, including your own.


This 'think of the creators' argument is a low-effort appeal to emotion that deviates from the core issue. Neither youtube premium or youtube ads value my privacy.

I am happy to support content creators through patreon or whatever monetization platform they choose.

What I am not ok with is having every single click and watching period profiled and stored. I would happily not block your ads if you weren't building up user profiles.

A business model with generic vanilla ads based on the video I am watching instead of my profile would still provide millions upon millions for Google and shareholders.

Targeted ads only benefit Google by selling the illusion of advertisement metrics to marketers. Neither users or content creators stand to benefit from targeted advertisement quite the contrary.


sure. and the principled way to not support them is to not consume their content. I will never understand how people rationalize this to themselves as if they're on the moral high ground here.


This is a fragile holier-than-thou argument to claim that you can go through the modern world without looking at a youtube video someone linked.

The claim of moral ground is made even less robust when they literally have a platform that attempts to track your every single move in order to monetize on targeted advertisement.

There are other business models to achieve the same profitability without privacy invasion, and I do pay for and favour those business models.

I will repeat it again targeted ads only benefit Google by selling the illusion of advertisement metrics to marketers. Neither users or content creators stand to benefit from targeted advertisement quite the contrary.

Targeted advertisement should be as illegal as robocalls.


This is my picture: you are presented two options to pay, through ads or through plain cash. you refuse both and yet still feel entitled to the content. what do you object to in this framing?

To be clear, in the context of this discussion I don't care how you feel about paying through ads. It is their right to lock their content behind those gates.


It is not binomial, plenty of content creators want their videos ad free and ask for donations through a donation platform. I engage with those.

If youtube wants to cover it's infrastructure costs with ads I will allow it when they stop tracking users.


I'm not familiar with how content creators get paid by YouTube. If it's by views or view duration, does NewPipe not increase those on YouTube when a video is viewed via NewPipe?

And there are other ways to support creators if someone were to insist on it. A lot of channels that I support have moved to Nebula, other channels have Patreons, or push their own products.


You expect advertisers to keep paying if nobody is actually watching the ads?


Ha, for me YouTube Music is a small but negative value contribution. I'd rather choose to never see any YouTube Music-related UI or marketing even if I am technically paying for it as part of YouTube Premium.


Another component of "negative value" is that videos keep playing in the background on mobile.

Killing the app is the easiest way to get it to shut up.


You can change that in the settings. In addition to disabling it, you can have it enabled only if headphones are connected.


FWIW you can turn background play off.




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