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Right.

The notion of painting roofs white to increase albedo is an old one (look up "Whitecap", which I was familiar with about 30 years ago). And the practical limit is of behaviour in the environment: dirt, grime, damage (hail, wind, birds, insects, ultraviolet light, etc.). It's unlikely that a "whitest white" substance will also be optimised for those characteristics.

But a durable, easily-cleaned, reflective surfacing material could prove useful.

It's all but certain that the actual applications for this material won't be as roofing. At least not for standard construction.




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