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And yet, consumers love Amazon, e.g. https://www.foxbusiness.com/technology/amazon-favorable-tech....

The meme "Amazon is a dumpster fire of counterfeit goods and fake reviews" is popular around here, but I don't think it has much impact/traction with John/Jane MainStreet.

Maybe it would if it was better-known? But I think if folks found counterfeit goods or fake reviews to be a huge problem they would go back to Debenhams/Walmart. But by revealed preferences, we can tell they prefer the value prop of Amazon.




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